Some beach towns have events. Sea Isle City seems to collect reasons to throw a party. Actually, that feels pretty appropriate considering one of the town’s unofficial philosophies is: “There’s Always A Reason To Smile In Sea Isle.” And after looking around for a while, you start realizing they may actually mean it. Because Sea … Read more
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Meet Bianca. Bianca and daylight maintain a respectful but distant relationship. Not hostile exactly. Just…complicated. Locals know her as The Star-Struck Sun-Avoider, a mostly nocturnal species rarely spotted during standard beach hours. While ordinary beachgoers are unfolding chairs and applying sunscreen at noon, Bianca remains hidden somewhere behind blackout curtains recovering from the exhausting burden … Read more
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Some landmarks are famous because they are huge. Some are famous because they are historic. Sea Isle City’s landmarks become famous because that’s where life keeps happening. Ask people where to meet in Sea Isle and you probably won’t hear street addresses. You’ll hear things like: “Meet me on the Promenade.” “Let’s walk over to … Read more
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FOR SALE Beach Wagon with Off-Road Capabilities Used one season. Successfully transported: • four chairs• two coolers• one umbrella• seven towels• one overtired toddler• approximately eleven pounds of sand Buyer responsible for removing remaining seventeen pounds of sand. FOR SALE Slightly Used Football Collection Includes: • one regular football• one Nerf football• one miniature football• … Read more
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Some beach towns feel discovered. Sea Isle City feels built. Not all at once. Not from a giant blueprint that magically appeared one day. Built slowly. Built by dreamers. Built by fishermen. Built by families. Built by people who looked at this little stretch of barrier island and somehow saw more than sand and marshes. … Read more
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Meet Trevor. Trevor came to Sea Isle City to relax. At least that was the original plan. Somewhere between unloading the beach chair and sitting down near his usual spot around 44th Street, however, Trevor made one tiny mistake. He opened his phone. Locals know him as The Scary Scrolling Screamer, and this species can … Read more
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Some beaches have a schedule. Sea Isle City has momentum. You know the feeling. You wake up with absolutely no plan except maybe coffee and sunshine. Someone says, “Want to go for a bike ride?” Twenty minutes later you’re somehow holding ice cream, somebody’s carrying a boogie board, and nobody can quite explain how the … Read more
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By now you’ve probably noticed something. Not all Jersey beaches have the same personality. Cape May quietly hands you coffee and points toward dolphins. Wildwood puts you on a rollercoaster and feeds you pizza. Sea Isle? Sea Isle shakes your hand enthusiastically and says: “Fantastic! Glad you’re here! We already started!” Sea Isle City feels … Read more
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Wildwood shopping begins with confidence. Real confidence. The kind where you tell yourself: “I’m not buying much.” “Maybe a shirt.” “Maybe a souvenir.” “Very controlled.” Wildwood hears this and immediately starts laughing. Because Wildwood shopping doesn’t happen in a straight line. Wildwood shopping attacks from multiple directions at once. You walk onto the boardwalk thinking … Read more
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Meet Ethan. Ethan is serving a sentence. Not a legal sentence. A parental sentence. Specifically: “You’re sitting with us for twenty minutes and thinking about what you did.” Nobody is entirely sure what Ethan did. Maybe it involved launching sand at cousins. Maybe somebody lost flip-flops in an unauthorized football incident. Maybe there was an … Read more
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